Learn about Creative AI from the category leader.

Memorable introduces a new model to predict video memorability with higher accuracy and deeper cognitive understanding

Advertising is more than just what you say; it's about how and where you show it. In out-of-home (OOH) advertising, knowing how attention works in different situations is crucial, and that's where artificial intelligence and its attention prediction models come to the rescue.

Memorable launches its Creative Compass API, an AI that predicts KPIs like media metrics, brand lift, and the cognitive impact of ads, instantly and at scale.

The key to a great AI-generated ad is an awesome text prompt. This guide will turn you into a prompt engineer in 10 minutes.

The times when you needed to invest for a couple of weeks in each ad to see if they work are gone.

Understanding the cognitive power of an unconventional creative.