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April 2, 2024
5m
Can Displaying Dislike for a Product Actually Boost Its Appeal?
Understanding the cognitive power of an unconventional creative.
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Generative AI
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Insights
AI in marketing
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Insights
10/3/2022
5 min to read
The science of optimizing your CTAs: how simple changes can have a lasting impact
See how three brands hiked their conversion rates and how you can do it too with Memorable
AI in marketing
8/6/2023
3 minutes
The Role of Attention in Effective Advertising
Master the art of attention and learn how to redirect the key elements of your ad for brand's success.
Insights
17/8/2022
5 minutes
Unilever’s leading hair brand Sedal increases the brand impact potential of its latest product launch by 67% with Memorable
With Memorable cutting-edge technology to optimize visual content, Sedal – Unilever’s leading hair care brand – increased the recall potential of its latest ad campaign
Memorable news
8/11/2022
Memorable wins AdExchanger Award 🏆
Memorable was recognized for providing the Best Account Support by a Tech Company.
Insights
5/8/2022
8 min to read
Analyzing the cognitive impact of ads: why PepsiCo’s “Road to the Super Bowl” nailed its multi-brand approach
We used AI and cognitive science to analyze which Super Bowl ads have a longer-term impact on the audience, and which did a better job at associating their creative to their brand.
AI in marketing
17/8/2022
4 minutes
Will you read me?
People are twice as likely to remember what they read than what they hear. So make sure you get enough attention on your ad’s text.
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