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April 2, 2024
5m
Can Displaying Dislike for a Product Actually Boost Its Appeal?
Understanding the cognitive power of an unconventional creative.
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Generative AI
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AI in marketing
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23/8/2022
5 minutes
Beauty filters vs. natural look: which one is more memorable?
We tested more than 200 images of women and men with and without beauty filters to see which category was more memorable. The results were surprising.
AI in marketing
Insights
15/6/2023
Attention: An Impact Booster in Out-of-Home Advertising
Advertising is more than just what you say; it's about how and where you show it. In out-of-home (OOH) advertising, knowing how attention works in different situations is crucial, and that's where artificial intelligence and its attention prediction models come to the rescue.
AI in marketing
17/8/2022
2 min to read
Time's up, A/B testing
The times when you needed to invest for a couple of weeks in each ad to see if they work are gone.
Generative AI
6/2/2023
4 minutes
Can you distinguish traditional photos from generative AI?
Three of these images were created by the Memorable Ad Maker. One is a traditional photo. Can you guess which one it is?
AI in marketing
23/8/2022
5 minutes
How Artificial Intelligence (AI) is changing ad creative optimization
The adtech space has a new way of boosting results with AI: improving creative.
AI in marketing
7/3/2023
4 minutes
How to drive attention to your logo (without making it huge)
How do we drive attention toward our brand without making a boring ad with no engagement or additional info? Below are some tips to help you stop thinking about size and consider quality instead.
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