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Can Displaying Dislike for a Product Actually Boost Its Appeal?

Understanding the cognitive power of an unconventional creative.

AI in marketing

Is your client seeing you? Predicting attention with Memorable

How you can use our AI-powered platform to know which elements of your ad are driving attention.

AI in marketing

Insights

How Hellmann’s chose the most impactful Key Visual with Memorable’s algorithm

We helped Hellmann’s choose the best KV among five alternatives. Can you guess better than AI?

Memorable news

New Memorable research paper accepted to CVPR 2023, the top conference for AI and Computer Vision

Memorable introduces a new model to predict video memorability with higher accuracy and deeper cognitive understanding

Insights

Coinbase success was no coincidence: its cognitive impact is off the charts

Coinbase creative has a 30% higher recall probability than the average Super Bowl ad. The case shows how smart creative can boost ROI.

AI in marketing

Insights

Can Displaying Dislike for a Product Actually Boost Its Appeal?

Understanding the cognitive power of an unconventional creative.

Generative AI

Insights

AI in marketing

Make AI Ad Generators Work for You: A Guide to Mastering Your Prompt Generation

The key to a great AI-generated ad is an awesome text prompt. This guide will turn you into a prompt engineer in 10 minutes.

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