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April 2, 2024
5m
Can Displaying Dislike for a Product Actually Boost Its Appeal?
Understanding the cognitive power of an unconventional creative.
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Memorable news
Insights
AI in marketing
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Insights
5/8/2022
5 min to read
Coinbase success was no coincidence: its cognitive impact is off the charts
Coinbase creative has a 30% higher recall probability than the average Super Bowl ad. The case shows how smart creative can boost ROI.
AI in marketing
7/3/2023
4 minutes
How to drive attention to your logo (without making it huge)
How do we drive attention toward our brand without making a boring ad with no engagement or additional info? Below are some tips to help you stop thinking about size and consider quality instead.
Memorable news
28/2/2023
2
New Memorable research paper accepted to CVPR 2023, the top conference for AI and Computer Vision
Memorable introduces a new model to predict video memorability with higher accuracy and deeper cognitive understanding
AI in marketing
Generative AI
Memorable news
20/10/2023
New Creative Compass API from Memorable AI
Memorable launches its Creative Compass API, an AI that predicts KPIs like media metrics, brand lift, and the cognitive impact of ads, instantly and at scale.
AI in marketing
Insights
2/4/2024
Can Displaying Dislike for a Product Actually Boost Its Appeal?
Understanding the cognitive power of an unconventional creative.
Insights
5/8/2022
8 min to read
Analyzing the cognitive impact of ads: why PepsiCo’s “Road to the Super Bowl” nailed its multi-brand approach
We used AI and cognitive science to analyze which Super Bowl ads have a longer-term impact on the audience, and which did a better job at associating their creative to their brand.
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