Memorable has the highest accuracy and tests assets based on real behavior, not self-reported data. E.g.: we don’t ask about “purchase intent”, we measure conversions directly.
In addition, Memorable tests assets in seconds, at no extra cost per test. This means that you can save a lot of time and budgets on testing, and even start optimizing every ad, at every stage. Our clients test all their ideas, so they can get to publication with de-risked creatives.
Once you upload your assets to the platform, it only takes seconds until you have all of the predictive results as well as recommendations of what to do to increase impact.
First, we are different from other AI companies in that we don’t propose a fixed set of rules to apply blindly in all assets, simply because they don’t exist: context matters, and the impact of each creative strategy varies depending on the other creative elements in the asset. That’s why our pretesting models predict the success for each asset, instead of running the same “compliance” checks for all of them.
Second, innovation requires mechanisms to test many ideas quickly and affordably—even the crazy ones. We enable precisely that by allowing our users to test unlimited creatives in only seconds. This is how teams can de-risk their assets before spending a single dollar on media. Creative teams love Memorable for how it enables them to test new ideas at a low cost.
Just like surveys, live testing is great for a pre-AI world, but they apply a brute force approach that has become obsolete. Both imply spending days or weeks and significant budgets on every new ad set being tested—all other data is not being leveraged. This carries costs and wastes time.
Our AI approach learns from the impact of every creative—yours and those within your sector—to predict the impact of every new asset in only seconds and with high accuracy.