6/2/2022
5 m

New Memorable research paper accepted to CVPR 2023, the top conference for AI and Computer Vision

Memorable introduces a new model to predict video memorability with higher accuracy and deeper cognitive understanding
Written By:
Memorable
Tags:
Memorable news

We are thrilled to announce that Memorable's paper on video memorability has been accepted to CVPR 2023, the top AI and Computer Vision conference! This is great news: CVPR is one of the most recognized events in AI year after year, and arguably one of the top conferences in computer science at the moment. It has one of the lowest acceptance rates and highest impact scores in the field.

The paper introduces a new framework for analyzing features that impact memorability as well as a novel prediction model beating all previous benchmarks.

Titled "Modular Memorability: Tiered Representations for Video Memorability Prediction”, our work shows our continued commitment to truly understanding what makes creative effective and sharing this knowledge with the community.

What’s the innovation?

1. Tiered categorization of visual features: we perform an in-depth analysis of visual features that affect video memorability and propose a tiered categorization tied to the hurdles that visual information needs to go through before being stored into memory.

2. Combining feature tiers and contextual information: we develop a novel memorability model that combines information from different feature tiers and contrasts it with contextual information. The model surpasses the state of the art on the two largest publicly available video memorability datasets.

3. In-depth model ablation study: we analyze the model part by part to understand how its modules differ in terms of internal representations. This allows us to extract interesting insights on the predictive power of features at different cognitive levels.

Sounds exciting, right? 🤩

See the paper presented in CVPR here!

Blog

More articles

Digital
2/3/2023
5

Make AI Ad Generators Work for You: A Guide to Mastering Your Prompt Generation

The key to a great AI-generated ad is an awesome text prompt. This guide will turn you into a prompt engineer in 10 minutes.
No items found.
17/8/2022
5 minutes

Unilever’s leading hair brand Sedal increases the brand impact potential of its latest product launch by 67% with Memorable

With Memorable cutting-edge technology to optimize visual content, Sedal – Unilever’s leading hair care brand – increased the recall potential of its latest ad campaign
No items found.
17/8/2022
2 min to read

Time's up, A/B testing

The times when you needed to invest for a couple of weeks in each ad to see if they work are gone.

Increase your
ROAS now